Criteria

John Deere's Gold Star program recognizes those dealerships who excel in providing customers with the total John Deere ownership experience. The Gold Star program evaluates dealerships in five functional areas:

• Sales & Marketing
• Customer Support
• Operational Management
• Retail Environment
• Employee Development

Achieving Gold Star status is not a one-time certification; Gold Star dealers must maintain compliance with all requirements, pass on-site reviews and comprehensive recertification audits.

A Golden Experience

Gold Star dealerships must exceed facility and personnel standards in order to ensure the highest quality of customer satisfaction. At a Gold Star dealership, you can expect a friendly and inviting place to shop for new equipment, have your current equipment serviced or browse a large selection of genuine John Deere parts.

Service After the Sale

At a Gold Star dealership, you can expect to find factory-trained service and parts professionals that are committed to ensuring your John Deere Equipment keeps working as hard as you do. Gold Star dealers are required to participate in annual John Deere training programs focused on technical and professional excellence.

What the Symbol Means

• A promise that our personnel are experts in their field.
• A promise of conveniences like product demonstrations, maintenance agreements you can trust, online parts ordering and more.
• It's a promise to make your ownership experience of John Deere equipment the best it can be.